Broken Arrow
Brand System
How the expedition - and each of its five circles - looks, speaks, and shows up. One badge at the top. Five identities underneath. Zero confusion about which is which.
Before any color or font:
a dad, a kid, and a calendar.
Everything in this system exists to serve one idea - regular, protected time between a dad and his son, outdoors, with a crew.
Family is True North
The dad-and-kid pair is the hero of every layout. Logos, leaders, and lore all come second.
Worn, not polished
This brand lives on patches, coolers, and tailgates. Texture, badges, and sturdy type beat glossy sheen.
Five flags, one fire
Circle identities can be loud and proud, but they always sit inside the expedition frame.
A kid can read it
Our youngest audience is five. Words stay short, type stays big, and the jokes stay in.
One badge. Every surface.
The expedition badge is the only mark that represents Broken Arrow as a whole. It appears complete - ring, text, scene - and always round.
Every color comes off the badge.
The expedition palette is badge-first: night navy, sunset orange, warm cream, and earthy support colors. Circle colors belong to circle sections, not the main expedition identity.
Five flags under one badge.
Each circle gets a distinct face, palette, and motto. A circle identity never replaces the expedition badge on official materials.
Vikings
Row together. Roar together.
Buccaneers
Take the weekend. Leave no dad behind.
Outlaws
Wanted: dads and kids with grit
Blue Hawks
Eyes sharp. Wings wide.
Mighty Creek
Small stream. Big current.